CCA Branding
Logos
Born from the values of César E. Chávez, the CCA Eagle is an emblem of tradition. With the reputation of the Academy in mind, the Eagle, along with the mark and logotype, are symbols that play an invaluable role in promoting the CCA brand and conveying its ethos.
When the logos are used properly and consistently with the other elements of the brand guidelines explained herein, a unique and impactful visual style is established and plays a role in continuing and furthering the Academy's legacy. The logos and their treatment described in the following pages demonstrate samples of applications of the CCA logo.
Do not adjust the logo in any way except for using approved alternative lockups. Here are some examples of what not to do.
-
DO NOT DISCOLOR THE LOGO
-
DO NOT STRETCH OR DISTORT THE LOGO
-
DO NOT OVERLAY THE LOGO ON A PATTERNED BACKGROUND THAT RENDERS THE LOGO ILLEGIBLE
DO NOT DISCOLOR THE LOGO
DO NOT STRETCH OR DISTORT THE LOGO
DO NOT OVERLAY THE LOGO ON A PATTERNED BACKGROUND THAT RENDERS THE LOGO ILLEGIBLE
Colors
Web Colors
PANTONE 648 C
C: 100
M: 51
Y: 0
K: 64
R: 0
G: 46
B: 93
HEX: 002E5D
DARK RED
C: 0
M: 100
Y: 100
K: 45
R: 139
G: 0
B: 0
HEX: 8B0000
Eagle Logo Colors
EAGLE BLUE
C: 100
M: 81
Y: 21
K: 6
R: 0
G: 70
B: 132
HEX: 004684
EAGLE RED
C: 0
M: 75
Y: 72
K: 11
R: 226
G: 56
B: 63
HEX: E2383F
This document is set up in RGB format so that it renders correctly on the screen. CMYK values must be used for printed materials
Typography
Web Typography
FUTURA &
FUTURA LIGHT
FUTURA (50 px)
FUTURA (30 px)
Futura Light (17 px)
BOLD
Official Documents Typography
Stationary
The stationery guidelines explained in demonstrate best practices essential for a cohesive identity that strengthens both internal and external communications in the case of business cards, letterhead and envelopes. Maintaining consistency throughout the stationery guideline helps promote a unified identity for the Academy.