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CCA Branding

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Logos

Born from the values of César E. Chávez, the CCA Eagle is an emblem of tradition. With the reputation of the Academy in mind, the Eagle, along with the mark and logotype, are symbols that play an invaluable role in promoting the CCA brand and conveying its ethos.

 

When the logos are used properly and consistently with the other elements of the brand guidelines explained herein, a unique and impactful visual style is established and plays a role in continuing and furthering the Academy's legacy. The logos and their treatment described in the following pages demonstrate samples of applications of the CCA logo.

Do not adjust the logo in any way except for using approved alternative lockups. Here are some examples of what not to do.

  • DO NOT DISCOLOR THE LOGO

  • DO NOT STRETCH OR DISTORT THE LOGO

  • DO NOT OVERLAY THE LOGO ON A PATTERNED BACKGROUND THAT RENDERS THE LOGO ILLEGIBLE

DO NOT DISCOLOR THE LOGO

DO NOT STRETCH OR DISTORT THE LOGO

DO NOT OVERLAY THE LOGO ON A PATTERNED BACKGROUND THAT RENDERS THE LOGO ILLEGIBLE

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Colors

Web Colors

PANTONE 648 C

C: 100

M: 51

Y: 0

K: 64

R: 0

G: 46

B: 93

HEX: 002E5D

DARK RED

C: 0

M: 100

Y: 100

K: 45

R: 139

G: 0

B: 0

HEX: 8B0000

Eagle Logo Colors

EAGLE BLUE

C: 100

M: 81

Y: 21

K: 6

R: 0

G: 70

B: 132

HEX: 004684

EAGLE RED

C: 0

M: 75

Y: 72

K: 11

R: 226

G: 56

B: 63

HEX: E2383F

This document is set up in RGB format so that it renders correctly on the screen. CMYK values must be used for printed materials

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Typography

Web Typography

FUTURA &

FUTURA LIGHT

FUTURA (50 px)

FUTURA (30 px)

Futura Light (17 px)

BOLD

Official Documents Typography

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Stationary

The stationery guidelines explained in demonstrate best practices essential for a cohesive identity that strengthens both internal and external communications in the case of business cards, letterhead and envelopes. Maintaining consistency throughout the stationery guideline helps promote a unified identity for the Academy.

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